Rethink should rethink the content of their ads…

A number of people have been wondering who Solo Mobile’s ad agency is. Well, as near as I can determine, it is Rethink, one of those boutique advertising shops out in Vancouver. They’re young, they’re hip and they don’t know anything about history before 1975.

Rethink even won Strategy Magazine’s Agency of the Year in 2006, though I don’t think that they will be winning any awards this year for their Solo Mobile ads.

When I checked out Rethink’s website, they seem to be doing a flurry of hiring in their Art Department. Perhaps they should concentrate on finding someone who understands history and context (see posting below).

Leave a Reply

You must be logged in to post a comment.